Hi, I am Yan Zhenyang (Aaron), an Industrial Designer at designaffairs, part of Accenture. I graduated from Glasgow School of Art with a multidisciplinary background in Service Design, Product Design and Computer Science.

In my perspective, Design aims at optimizing user experience, solving problems creatively in terms of producing, using and even recycling, and thus directing people to a brighter future with a sustainable living environment.

Creating meaningful, valuable experiences for stakeholders through integrated design solutions (product and/or service system design) is what I always describe as the content of my job. 

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